CES: marketing to seniors
Posted on January 28th, 2009 in aging, technology) by dokutz | 0 Comments »
At this years Consumer Electronics Show the industry focused on the senior market. A wide range of technologies were displayed: monitoring systems, remote diagnostic systems, cognitive exercise programs, readers, and other tools that attempt to make it easier for the aging demographic to deal with and use technology for health, learning, and leisure.
Though a step in the right direction, it remains to be seen if this commercial technology will actually assist the aging, or if it is just a new “market opportunity” to sell gizmos that do not achieve what they promise.
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